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1. By definition the process excludes personal selling.

2. The next chapter on personal selling skills considers how to use this preparation in the actual selling situation.

3. Promotional variables include advertising, personal selling, sales promotion and publicity.

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4. Advertising creates the interest and the desire, but personal selling clinches the deal.

5. Personal selling and sales promotion activities, by contrast, tend to be more effective from Stage 3 onwards. 4.

6. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

7. Promotion: This includes advertising, sales promotion, publicity, and personal selling.

8. Nothing gets in the way of personal selling faster than tossing people around in sacks called groups, targets, or average prospect—especially when we have the means to see people as individuals.

9. A push strategy emphasizes personal selling rather than mass media advertising in the promotional mix.

10. The personal selling is a challenging work, salespeople should possess high personal diathesis, but also they must grasp and flexibly apply all kinds of selling methods and skills.

11. Yes, personal selling would be very effective for promoting our product. In addition, we can also use sales promotion to boost sales.

12. Firms selling industrial products generally emphasize personal selling in their promotion mixes and use advertising, sales promotion, and publicity to support personal selling efforts.

13. Business extention together with advertisement, personal selling and public relations constitute promotion mix.

14. To train, coach and develop the sales team (personal selling team and the sales force) to help build and strengthen a motivated sales team.

15. Companies which utilize an aggressive sales policy, based on personal selling, are said to be adopting a push strategy.

16. For instance, in the cosmetics world Avon Products Inc, emphasises personal selling while Revlon Inc, emphasises advertising.

17. You can only succeed if you learn all there is to learn about your product, your competitors, and personal selling.

18. Sales promotion consists of those promotional activities other than advertising, personal selling, and publicity.

19. Codinate all methods of maintaining increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

20. Marketing Management, Distributor Behavior and Channel Management, Advertising and Brand, Sales Management and Personal Selling.

21. In the paper the strategy and the skill were put forward on the base of the analysis of the form and characteristic of personal selling for agricultural product.

22. Promotion itself is also considered as comprised of four elements, advertising , personal selling, sales promotion and public relations.

23. Not being self - sustaining, its function is to supplement advertising, personal selling, and publicity.

24. For example, a student can concentrate on retail merchandising, product packaging, personal selling, sales-force management, and other areas.

25. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.

26. Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.